In other words, “unrealistic.” Supposedly. More like “pack it up and go home.” NOT POLLYANNAĪ “Pollyanna” is an overly cheerful or optimistic person. That businessperson stopped their marketing, at the point they recognized they were in for hard times. ![]() How about going into the big game with a plan to win?ĭo you sit down for a job interview, or go out on a date thinking, “This probably won’t work out?” If you go into the big game, “hoping to win?” What chance does anyone have in ANY endeavor, with that attitude? The belief that, all other things being equal, you are going to fall. “Hoping to survive” is the same as “struggling to survive.” It’s a negative attitude. May I point out, ever so gently, that this attitude carries with it, and is based on, an assumption: the expectation of bad times ahead. Many people have been, and continue to “hope to make it.” Hope their businesses don’t go under. You can summarize the attitude of the Pessimists (“Realists”) towards this period – and the months to come – as “hoping to survive.” Now, they regret the decision to stop marketing. Now they are looking at going out of business if they don’t turn things around rather quickly. They operated in the red for four months. I spoke the other day to a businessperson who, when the pandemic hit, stopped all their marketing. There is no better illustration of this than the experience of the last four months, of the Pandemic and how people have dealt with it. And it is a fact that Pessimism and Marketing are mutually antagonistic. Your attitude sets the stage for what you do. What does this have to do with marketing, you say? ![]() I would like to explain why being an Optimist is both more rational and more realistic than being a Pessimist. Personally, I’m one of the world’s greatest Optimists. Every Pessimist calls themselves a Realist.
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